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How to Provoke An Emotion: Grief & Ecstasy
In my last post I introduced the concept of emotionally provoking content and the theory that if you want your audience to take action, then you have to produce emotional content that falls towards the...
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Provoking Content: Admiration & Loathing
Next up in my provoking content series: The emotions of Admiration and Loathing. I decided to take a different approach to this week’s blog post; instead of being wrapped-up in my feelings and...
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Provoking Content: Terror & Rage
This week’s provoking content emotions are Terror and Rage. So be forewarned, you might experience anger and/or fear whilst reading this post. Terror A state of intense fear. 11.5 million People in...
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Provoking Content: Amazement & Vigilance
We’ve just about felt it all; from the pain of grief and the joy of ecstasy, to a fit of rage and the essence of loathing. I’ve put you through the wringer of emotions and there’s just two more...
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Places On The Web That Make Your Skin Crawl
In case you haven’t noticed yet, it’s Halloween on the CopyPressed blog and we’re all giving our posts a spooky Halloween twist. Well, this one is no different. There’s a lot of weird and strange...
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Internet Cookies: Trick or Treat?
According to HowStuffWorks, “A cookie is just one or more pieces of information stored as text strings on your machine. A Web server sends you a cookie and the browser stores it. The browser then...
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Connections: Why Quality Takes Time
Working with clients on the Connection side of CopyPress, I’m often asked, “how long do you think it will take you to place all of the content?” This is always a tough one to answer because I can only...
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Capitalizing on Curation
For those of you who are hazy on content curation, it is basically the sharing of other people’s information and organizing it around particular themes or topics. According to Steve Rosenbaum, author...
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How To Be Edgy Without Being Offensive (The Revised Version)
Have you ever read an article that just completely crossed the line? Do you ever want to give the author a good slap because you’re just so appalled with what they have to say? Or, is it just me?...
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Sending an Off-The-Wall Pitch
When checking their email, busy bloggers sit with their fingers on the delete button. “According to email provider ExactTarget, people take 2.7 seconds to decide if they will read, forward, or delete...
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Why Edgar Allan Poe (Amongst Other Factors) Is Hindering Your Production Goals
If we just told everyone that they need to be better at what they do, that would be all they need to succeed right? Wrong. Just telling people what you want them to do is never enough. You Need To Be...
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The Organicity of Ideation
The motto of my secondary school was (and probably still is) “great oaks from little acorns grow.” This 14th century English proverb translates to “great things may come from small beginnings.” My...
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16 Connection Rules that Your Mum can Learn from the Pros
When it comes to connections, clients have personal requirements about the who, what, and where of connecting to third party websites. I’ve taken the connections style guides from several clients and...
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How to Get a Slice of a $200 Billion Pie: Connect Your Content with Millennials
“The 80 million members of the millennial generation (born 1977 to 1995) represent 25% of the U.S. population and more than $200 billion in annual buying power.” – Source If that’s not enticing enough...
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CopyPress Curation in 588 Words
If you would have asked me a year ago “what is Curation?” I would have responded with something along the lines of “umm… what people do at museums, right?” And let’s be fair, I would have been right,...
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Done vs. Perfect
Last month I read Lean In, written by Facebook’s Chief Operating Officer Sheryl Sandberg. There’s one particular story in Chapter 9 that struck me a chord with me, and I’m writing this post to explore...
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Your Email Marketing is Dead — The Walking Dead
The new season of The Walking Dead starts this Sunday and what better way to honor it than applying what we’ve learned from this AMC hit to email marketing and email lists. Here are the main parallels...
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Cause it’s That Time of Year Marketing
The end of the 2013 is nigh and that means one thing for most companies: a marketing budget dump in Q4. If you don’t use it, you lose it, so why not get in the holiday spirit and put a cause marketing...
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5 Shades of Grey: Native Advertising and the FTC
Let me preface by saying the title doesn’t include a typo (my apologies for the title-bait). I don’t know how to compare an erotic romance novel featuring BDSM that’s written by a fellow Brit to the...
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Mighty Morphin Power Companies Google Bought
Google is a household name, and is the Chuck Norris of the search engine community. However, Google also makes it a point to buy companies that are already doing well, and make them even better. The...
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